The Millennial 20/20 Summit today announces its new wave of showcase partners, speakers and special features confirmed to attend and take part at the world first event, on 13 to 14 April 2016, taking place at Victoria House in London.
The most exciting addition to the event is Pepper, a human-shaped robot confirmed to take on the important role of greeting guests at the Summit, and will also be making a stage appearance.
Pepper is the first humanoid robot capable of recognising the principal human emotions and adapting his behaviour to the mood of his interlocutor. Designed to be a genuine day-to-day companion with the ability to perceive emotions, he is already a global hit and is coming to the UK to be part of Millennial 20/20.
Unilever, one of the world’s leading suppliers of fast-moving consumer goods, is partnering with Millennial 20/20 to unearth and showcase the most innovative startups in this controversial space.
This unique opportunity, hosted by the Unilever Foundry, will give visitors the chance to engage directly with the entrepreneurs who are reinventing the way brands and companies connect with millennials.
Up to 50 startup companies, who have developed truly innovative technology in future of media, brand and content innovation, social impact and data, insights and personalisation, will be handpicked to be part of the Unilever Foundry’s Startup Street. The selected startups will be given the opportunity to ‘speed-date’ with Unilever’s marketing leaders.
Revolutionary Swedish brand Foreo has come on board as beauty showcase partner. A truly millennial brand, Foreo create pioneering products, combining revolutionary technology with meticulous design. In addition to their on-site Beauty Innovation Lab, its CEO will take the stage to discuss “Radical Beauty” and how design, technology and vision created a new global connection under the noses of the world’s established health and beauty conglomerates.
Time to make a change
Paul Peros, Foreo CEO says, “When something is only good enough, it’s time to make a change.”
With a lineup of over 150 world-class speakers, the latest confirmations include brand executives from the British Fashion Council, Hunter, Liverpool FC, The Jamie Oliver Group, Propercorn, Rovier, Sky Sports, YPlan and Fortnum and Mason.
The two-day summit will also feature highly curated and challenging discussions in industry sector tracks fashion and beauty, food and beverage, travel and hospitality, and sport and fitness.
The new subjects on the agenda include: “Snackable Sports Content Everywhere”, “The Future of Smart Travel”, “Disrupting Taste in the Restaurant Industry”, “Brainfood” and “From a bag to a global business”.
With 40 exhibitors and showcase partners lined up to be part of the event, the newly confirmed companies include Unsigned Music Awards, What 3 Words, Zappar, Movable Ink and Grabble.
Rupa Ganatra, co-founder of Millennial 20/20 said: “We are really excited to announce this next wave of inspiring, innovative and disruptive lineup of speakers and partners for Millennial 20/20.
”The Summit will offer the opportunity to network with some of the most innovative and game-changing leaders shaping the future of nextgen commerce and provide a curated platform to learn about the latest and most important strategies, products and services to help businesses evolve with the digitally savvy, tech-obsessed millennial generation.”
Pepsi Max Brand Challenge
Meanwhile, PepsiCo is sponsoring Millennial 20/20 with the launch of the Pepsi Max Brand Challenge. The Challenge will scour the country for the most creative and innovative millennial marketing ideas from industry professionals and millennials themselves for the Pepsi Max brand.
Becky Taylor, digital director, PepsiCo. said: “Millennials have grown up with technology in their DNA, social media as a way of life and are the largest and most diverse generation in history. As digital natives, they lead the way in innovation and disruption and as customers, they challenge prices, value, origins and authenticity.
"At PepsiCo, we constantly look to serve our customer better with creativity and innovation at our core and this is why we are looking forward to being a sponsor of the Millennial Brand Challenge at Millennial 20/20. The challenge will invite both millennials and other partners of the Summit to join us in co-creating future brand marketing ideas for the Pepsi Max brand.”
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